Shop Local this Black Friday and Earn Rewards

Designed by RICtoday

Looking for the perfect gift for your Richmond-obsessed loved ones this year? Luckily for those with major Richmond pride, we’re kicking off the holiday season with the launch of 6AM Rewards — our new loyalty and referral program — that can be used for exclusive rewards from The 6AM Shop.

Now until midnight on Mon., Nov. 30, every dollar you spend in The 6AM Shop earns 3x the points — that’s 15 points (instead of the usual 5) per dollar spent on Richmond-inspired sweatshirts, art, coffee mugs + more — all designed by local creatives.

Learn how to earn points and redeem rewards points here.

Featuring work from Richmond-based creatives, a portion of proceeds from swag purchased in The 6AM Shop goes directly to those local designers. Shopping local and earning rewards to redeem for more local merch in the future? We call that a win-win.

Here are just a few of our favorite Richmond-inspired products in the shop:

Good Times at Southside Plaza | 3/4 Sleeve Raglan Shirt, Designed by Rian M.
Simply Richmond | Unisex Crewneck Sweatshirt
Richmond “Seal of Approval” | 11oz Mug

Happy shopping (and earning), Richmond.