The upcoming Henrico Sports & Events Center, set to open in October, will operate with the same venue management company as the Altria Theater and Dominion Energy Center.
ASM Global signed a five-year contract with the venue in July. The company counts more than 350 venues worldwide in its portfolio.
The Henrico Sports & Entertainment Authority says it will maintain its role of scheduling and prioritizing county events including major tournaments, graduations, and in-house events from the authority and partners like Richmond Region Tourism.
ASM Global will be in charge of the daily operations at the center, including managing the box office, maintaining the facility, and overseeing concessions and catering. It will also take a hand in attracting various events, particularly during off-peak times.
Plans for the center include an arena with stadium seating. Its projected capacity of 3,500+ is similar to the Altria, which seats 3,565.