Plus, Small Business Week nominations.
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Today’s Forecast

65º | 10% chance of precipitation

Sunrise 6:46 a.m. | Sunset 5:59 p.m.


Presented by Synergy Face + Body by Travis Shaw MD
A patient lays on a table while an attendant holds a light-producing machine to their chin. A nurse prepares to inject a needle into a sitting patient.
Aesthetics moves fast. It’s nice to get some guidance. | Photos courtesy Synergy Face + Body by Travis Shaw MD
Have you heard more and more friends discussing beauty and aesthetic treatments recently?

The numbers don’t lie — the medical spa market is projected to grow 13.7% this year, from $18.88 billion in 2024 to $21.47 billion in 2025.

We checked in with Richmond’s No. 1 plastic surgery center and med-spa, Synergy Face + Body by Travis Shaw MD, to get the scoop on growing trends in the industry (nationwide and locally). Read: If you’re looking for an official 2025 glow-up guide, this is it.

1. Sculptra


Biostimulators like Sculptra are having a major moment right now.

These new treatments work harmoniously with your body’s natural processes, encouraging collagen production in specific areas to help naturally smooth + lift.

The result? A refreshed, effortless look that can last two years or more.

2. GLP-1 medications


When it comes to in-demand treatment, it doesn’t get any hotter than Synergy’s new Semaglutide and Tirzepatide weight loss injections.

These game-changing GLP-1 medications are clinically proven to help patients shed 15-22% of their body weight with a customized plan.

Bonus: You can even self-administer this slimming, once-a-week treatment from home, meaning no extra trips to the clinic.

3. Hyaluronic acid injectable fillers + skin boosters


We’ve all heard of hyaluronic acid in skincare — now it’s in injectable form.

Boosters like SkinVive add hyaluronic acid directly into the skin, providing volume and hydrating from within for a naturally youthful look with next-to-no downtime.

(If you’re after plumper lips, popping cheekbones, or a subtle skin refresh, dermal fillers can be your new BFF.)

4. Botox


Still the undisputed gold standard for wrinkle reduction, Botox remains the best in the biz at gently smoothing frown lines, crow’s feet, forehead creases, and more.

Plus, Synergy’s expert injectors can help you get the natural-looking, wrinkle-free results you want.

Injections are also commonly used in targeted spots to help treat and prevent jaw tension, pressure headaches, and migraines.

Ready to get glowing? Explore other treatments offered or book an appointment online.
Explore + book

Quiz

What year did Synergy Face + Body first open here in Richmond?


A. 2001
B. 2004
C. 2011
D. 2016
Do you remember?
Children's Museum of Richmond

Events

Tuesday, Feb. 25

Abe Partridge with Nate Hadley | 7 p.m. | Richmond Music Hall | $15 | Spend an evening with two rising folk singers and songwriters.

Wednesday, Feb. 26

Record Night | Times vary | Reservoir Distillery | Free | Bring a record to spin and enjoy $2 off your drink at this weekly night for vinyl lovers.

Thursday, Feb. 27

African American Inventors: Elijah McCoy | 11 a.m.-12 p.m. | Richmond Public Library — Hull Street | Free | Learn the story of Elijah McCoy, who work for the railroad and invented a lubricant that made operations more efficient.

Friday, Feb. 28

Common Threads: A Fashion Journey Through the Black Diaspora | 7-9 p.m. | Ours | Free | Immerse yourself in a presentation of design work and participate in crafts, like beading or ink stamp printing.
Events calendar here
Click here to have your event featured.
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News Notes

Concert

Neil Young and the Chrome Hearts will play at the highly anticipated Allianz Amphitheater on Aug. 10. Tickets go on sale Friday, Feb. 29 at 10 a.m.

Watch

Amazon Prime Video’s upcoming crime-drama series, “Scarpetta,” will feature a tenacious lead character directly inspired by Richmond’s first woman chief medical examiner, Dr. Marcella F. Fiero. Adapted from Patricia Cornwell’s bestselling books, “Scarpetta” will take place in RVA. Did we mention that Nicole Kidman is cast as the lead? (Richmond Maganize)

Cause

Before replacements began in 2017, The Byrd’s auditorium chairs were nearly 70 years old — or older. This highly requested upgrade has been in progress for years, and the theater still has an $83,000 goal to meet in order to complete installation. Here’s where you can support our historic movie palace.

Arts

Prepare yourself for a sophisticated and fun evening at Art Works’ Fourth Friday Reception. This free event will feature an itinerary of live music, refreshments, artist talks, raffles, and more. Celebrate art while making friends — and there’s complimentary parking.

Travel

Make the most of the coast this season with a trip to Mount Pleasant, SC. From scenic coastal walks to hidden local gems, here are 25 fantastic ways to plan the perfect getaway.*

Finance

Top firms like SoftBank already invested in Pacaso, the startup disrupting the $1.3 trillion vacation home market with co-ownership. By handing keys to 1,500+ homeowners, Pacaso earned over $100 million in gross profits. Now, they’re going global. Invest for $2.70 per share by Thursday, Feb. 27.†*
†This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com.

Community

🎉 Small businesses, big celebration

RICtoday city skyline
What local business deserves some extra love? | Photo via Canva
Here at RICtoday, you may already know we’re big on celebrating local, especially our city’s small businesses. Which is why a week dedicated to highlighting the heart of our communities is right up our alley.

Enter: Small Business Week powered by Sponsor — a national initiative that acknowledges and celebrates the contributions of small businesses — that we’ll be celebrating from Sunday, May 4 to Saturday, May 10.

We want to join in on the celebrations by highlighting some of the best small businesses in our city.

This is where we need your help.

If you own a local small business or know someone who does, celebrate Small Business Week with us by filling out a form about your business. We’ll be selecting businesses to feature in our newsletter throughout the week.
Read More

The Buy

A chic new outfit from Rent the Runway. Always have something new to wear, whether you’re turning heads at brunch, nailing the office vibe, or all dressed up for a wedding — renting 10 new designer items a month starts at $89. Bonus: Rentals include fast delivery, dry-cleaning, and returns picked up directly from your home.*
Browse denim, knits, and dresses

The Wrap

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If today’s newsletter felt extra local, that’s because your new City Editor Elise S. has her fingerprints all over it. Be sure to give her a big round of applause and a warm RICtoday welcoming.

Send us a scoop, question, or feedback

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