Giving Campaign Recap: What we learned from readers

We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.

6AM-GC-Recap-Hero_Blue (1).png

Thanks for sharing the morning with us.

Graphic by 6AM City

1,116. That’s how many responses we received from readers during our Giving Campaign.

We analyzed all of those responses to learn more about what you enjoy — and want to see more of — in our newsletters. Here’s what you said:

  • ~20-25% of messages expressed that local info + events are our key value. These readers probably love the Events and News Note sections of our newsletter, along with our monthly Plan Ahead.
  • ~15–20% highlighted RICtoday’s fun, positive tone.
  • ~10% said that we’re part of their morning routine, and we couldn’t be happier to accompany your morning cup of coffee.
  • ~10% praised our brevity + easy-to-read format, so we’ll be sure to keep this short.
  • Several people also called out our support of small businesses + our “no-politics” approach. Psst: More formalized small business coverage is coming soon, so be on the lookout.

Still want to contribute to our Giving Campaign? Click the link below.

➡️ Support your local media.

More from RICtoday
Bookmark this page to your favorites tab so you can quickly return and find the top events happening each month in Richmond.
We found three online surveys to help you share feedback on budgeting, parks, and public safety.
Fall in love with your local libraries in and around Richmond.
In February 1960, 34 Virginia Union Students were arrested for a sit-in protest — a pivotal moment in Richmond’s Civil Rights Movement.
We’re highlighting the best parks Richmond has to offer — complete with playgrounds, biking trails, and river views.
“A thing is so much more than a thing when it connects you to a person, especially when it connects you to a person who might not be with you anymore,” said Repair Café RVA founder Jenny Kobayashi Malone.
Whether you’re a novice or a pool shark, there’s a table for you in the River City
Rounding the corner on Repair Café RVA’s first anniversary, we chat with organizer Jenny Kobayashi Malone about community impact, milestone repairs, and future goals.
RICtoday readers shared which local restaurants and meals spark deep nostalgia — and we think you’ll agree.
Learn how these two Brandcenter students catapulted from graduation to the Super Bowl, and get an early look at the ad they helped create.