Giving Campaign Recap: What we learned from readers

We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.

6AM-GC-Recap-Hero_Blue (1).png

Thanks for sharing the morning with us.

Graphic by 6AM City

1,116. That’s how many responses we received from readers during our Giving Campaign.

We analyzed all of those responses to learn more about what you enjoy — and want to see more of — in our newsletters. Here’s what you said:

  • ~20-25% of messages expressed that local info + events are our key value. These readers probably love the Events and News Note sections of our newsletter, along with our monthly Plan Ahead.
  • ~15–20% highlighted RICtoday’s fun, positive tone.
  • ~10% said that we’re part of their morning routine, and we couldn’t be happier to accompany your morning cup of coffee.
  • ~10% praised our brevity + easy-to-read format, so we’ll be sure to keep this short.
  • Several people also called out our support of small businesses + our “no-politics” approach. Psst: More formalized small business coverage is coming soon, so be on the lookout.

Still want to contribute to our Giving Campaign? Click the link below.

➡️ Support your local media.

More from RICtoday
Check out these 15+ hiking trails in and around Richmond for your next outdoor adventure.
Find a map of participants and go yard sale shopping at the Fan Flea on Saturday, April 25.
See when the biggest River City parties are going down.
Join the James River Watch to help test river conditions and keep Richmonders safe.
Find your next favorite band or album at a local shop.
Browse through 100+ VisArt classes, and learn how to apply for financial aid.
What familiar faces fortify the realm of the inaugural Richmond Ren Faire?
Take a look at seven of the oldest restaurants in Richmond, Virginia, ranging from diners to restaurants and pubs.
Wisteria is a tell-tale sign of spring in Richmond, but there’s more to this beautiful plant than meets the eye.
See where to stock up on seasonal produce around the city, from year-round shopping to in-season markets.