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The Valentine to host new Richmond Visitor Center

The museum will welcome museum guests and travelers to the River City with sightseeing and activity recommendations.


The Valentine is also home to a new public art piece, “The Hole Truth.”

Photo by RICtoday, art by Mickael Broth

The Valentine will soon serve as a Richmond Visitor Center. The local history museum — and home of meat juice — is partnering with Richmond Region Tourism to bring the center to the lobby in September.

The new center will join the ones that are already operational at the VMFA’s Robinson House and Richmond International Airport.

Many Valentine guests make their way to the museum from outside the Richmond Region — almost half of its ~25,000 visitors last year were out-of-towners.

When the center opens, travelers will be able to access sightseeing options, local highlights, and unique activities. On-hand specialists can also help with hotel reservations, tours, and navigation.

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