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Motorcycles at the museum: The Branch revs up for change

We visited The Branch Museum of Design to preview its new exhibits and talk to Executive Director Kristen Cavallo about her vision for change.

A row of motorcycles in a hall of The Branch Museum of Design

“Having these gritty motorcycles in this historic, beautiful house — there’s a tension to it,” says Executive Director Kristen Cavallo. | Photo by RICtoday

A drop of oil spots the white pedestal beneath a rustic, weathered motorcycle — a finite mess contrasting the polished surroundings of the early 20th-century Branch House.

We pause as Executive Director Kristen Cavallo inspects the slight spill. Cavallo stepped in as the museum’s new director at the start of 2025. She leans in closer, but not to wipe the oil away. She draws back, delighted to leave it as is — a speck-sized symbol of the museum’s new direction.

Branching out

At the cusp of 2025, the Branch Museum of Design embraced change with new leadership, a fresh logo, and an updated name. However, it’s the museum’s latest exhibits that Executive Director Kristen Cavallo believes are the catalysts for change.

The Branch’s domino effect: A row of tarnished, road-rugged motorcycles.

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Marketing Director Katie Hoak (left) and Executive Director Kristen Cavallo (right) joined us to chat about upward momentum at the museum. | Photo by RICtoday

Punching above its weight

“Ruined” showcases eight tarnished motorcycles crafted by John Ryland of Classified Moto, a professional in the art of “ruining” a perfectly good bike. In contrast, “Refined” highlights the sleek Italian designs of several Vespa scooters, some of which have been donated by Richmond locals.

Like the unexpected freckle of oil on a clean, white pedestal, the rustic motorcycles create tension within the historic halls of the Branch.

Dating back to the early 1900s, tradition and legacy have fortified the museum’s castle-like walls, but Cavallo is learning to breadcrumb history while accelerating into the future. “We’re not burdened or responsible to always live in the past,” she says.

Rooted in community

Walking through the exhibits, it’s clear that The Branch aims to make design approachable, not intimidating. The grand estate on Monument Avenue — albeit its antiquated halls — doesn’t have to feel exclusive.

The Branch plans to continue celebrating the everyday creativity that makes Richmond authentically Richmond — from salvaged whiskey-inspired bikes to emotive floral arrangements made at the local prison.

People gather at the back of the branch House.

Hundreds of people attended the premiere of the exhibits on Thursday, July 24. | Photo by RICtoday

We returned for the opening reception that evening, which hummed with hundreds of motorcycle enthusiasts, art lovers, and curious locals looking for an excuse to rep a leather jacket.

“Richmond punches above its weight creatively,” says Cavallo. She believes its high time that Richmond receives the recognition it deserves as a highly innovative and artistic community, “not just the former capital of the Confederacy.”

Plan your visit

“Ruined” and “Refined” are on view now through Sunday, Aug. 31. General admission is $10 for non-members and free for members.

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