How to attend the Dominion Energy Christmas Parade

The annual parade will see floats, bands, and Santa Claus march down Broad from the Science Museum to 7th Street.

Santa Claus in a sleigh riding over a parade

You can’t finish a parade without Legendary Santa.

Photo provided by Dominion Energy Christmas Parade

Table of Contents

The Dominion Energy Christmas Parade returns to Broad Street this Saturday, Dec. 7 at 10 a.m. The local tradition starts outside the Science Museum and marches east towards 7th Street.

Here’s what you need to know before you go.

☀️ Weather

The temperature should be in the 30s when the parade begins, and then into the 40s as it continues. Dress in layers — you may also want to bring a warm beverage to stay toasty.

Pro tip: The parade is rain or shine.

🚗 Traffic

Roads along the Broad Street parade route will begin to close on Saturday morning at 6 a.m. West Broad will be closed from Arthur Ashe to 8th Street. See the full list of street closures.

The 2.2-mile route attracts around 100,000 spectators, so expect slower traffic and numerous pedestrians in the area until the parade wraps up in the afternoon.

🎶 What to expect

This year’s parade has something for everyone with the theme “Christmas Wishes.”

This year’s Grand Marshal will be Charlie Swanson, the Richmond native and St. Christopher’s grad who earned a gold and silver medal at the Paris 2024 Olympics.

Expect marching bands, dance troupes, and floats throughout the parade. Participating local organizations include several city departments, the Flying Squirrels, Fetch a Cure, and regional Christmas Mothers. Plus, you won’t want to miss a visit from Legendary Santa himself.

Editor Robin here: I’ll be on the lookout for the Star Wars Rebel Legion as well as the Ukrop’s and VCU Peppas collab.

The whole event will be broadcast live on CBS 6. If you miss it, don’t worry — it will re-air at 9 a.m. on Christmas Day.

More from RICtoday
Local nonprofit Richmond TookBank has pooled its resources together to help equip Richmonders for the winter-weather weekend.
With new project renderings, Richmonders can better understand what VMFA’s upcoming expansion will look like.
From star-studded stages to steadfast dives, explore the concert venues that keep Richmond’s music scene thriving.
There’s a lot to look forward to in Richmond over the next few years. See what new developments are in store and when construction is expected to wrap up.
We’re highlighting the best kid-friendly activities that the River City has to offer — complete with art classes, animal encounters, and outdoor fun.
We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.
Become a development terminology expert fast than you can say “Special use permit for a mixed-use zone.”
New to the city or just looking to meet some new people? Our guide can help you find folks who with similar interests.
Where were you when the blizzard hit?
This prismatic phenomenon has captivated curiosity in Virginia Beach, but you might be able to find the mystical occurrence closer to home.