Your favorite Instagram posts of 2022

Here are the posts and reels from RICtoday that got Richmonders talking last year.


Here’s what our followers loved in 2022

Table of Contents

We enjoyed sharing all kinds of content on Instagram with our 16.6K closest friends in 2022 — here are the reels and posts you loved the most.

Reels 🎥

Video was king in 2022 — here are the reels that captured your attention.

  • What’s on your Richmond bucket list? Our August feature story inspired a choose-your-own-adventure reel.
  • The video had 189K plays, 5,000+ likes, and got over 100 people talking in the comments.

  • We challenged ourselves to try a vanilla latte at 10 different local coffee shops back in April.
  • The resulting reel was watched 175K times and over 3,300 people shared it with someone else. That’s a lot of coffee dates.

  • Richmonders love a festival — and the return of the Street Art Festival in September was an exciting prospect.
  • Our August reel previewing the fest had 116K plays, 5,200+ likes, and 4,700+ shares.

Posts 📸

These images generated the most reach in 2022.


Screenshot from @theRICtoday, photo by Metro Richmond Zoo

  • An endangered pygmy hippo was born at The Metro Richmond Zoo in December.
  • 1,393 people joined us in wishing the newborn well, with the post reaching over 13K accounts.

  • Our followers couldn’t get enough of all things tacky lights — including this post we shared when we launched our revamped guide to all that glitters.
  • The post was liked, shared, saved, or seen by over 10K accounts.

Keep up with us in 2023 by following us on Instagram.

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