Shop Local this Black Friday and Earn Rewards

3xPoints-header-RIC

Designed by RICtoday

Looking for the perfect gift for your Richmond-obsessed loved ones this year? Luckily for those with major Richmond pride, we’re kicking off the holiday season with the launch of 6AM Rewards — our new loyalty and referral program — that can be used for exclusive rewards from The 6AM Shop.

Now until midnight on Mon., Nov. 30, every dollar you spend in The 6AM Shop earns 3x the points — that’s 15 points (instead of the usual 5) per dollar spent on Richmond-inspired sweatshirts, art, coffee mugs + more — all designed by local creatives.

Learn how to earn points and redeem rewards points here.

Featuring work from Richmond-based creatives, a portion of proceeds from swag purchased in The 6AM Shop goes directly to those local designers. Shopping local and earning rewards to redeem for more local merch in the future? We call that a win-win.

Here are just a few of our favorite Richmond-inspired products in the shop:

Happy shopping (and earning), Richmond.

More from RICtoday
Root for these RVA teams heading to the “Big Dance.”
RICtoday has been nominated in Style Weekly’s annual Best of Richmond poll, and you can cast your votes now through the end of March.
Put your money where your community is and help us create a guide to small businesses by submitting your favorite local spots and sharing this page with a friend.
Crunch the numbers with us, and see what areas of improvement the city noted following Richmond’s double-header winter storms.
Help beautify your neighborhood, and become part of a nationwide habit network.
Eager to get on the road, but don’t want to travel too far? Try these nearby destinations for day trips, plus see our bonus recommendations for weekend stays.
Make the most of good weather by taking your meals al fresco on one of Richmond’s many beautiful patios.
“My Faire Lady” debuts this weekend. Learn about the beer, the party, and the inspiration behind the beer’s hand-painted symbol.
Needlepoint is one of the hottest “anolog” hobbies right now. Find our where to find supplies and meet other stitchers.
Bookmark this page to your favorites tab so you can quickly return and find the top events happening each month in Richmond.